ILLUSTRATION. All BTS members are also shareholders in the Big Hit Entertainment agency.
Reporter: Laurensius Marshall Sautlan Sitanggang | Editor: Yudho Winarto |
KONTAN.CO.ID – SEOUL. BTS fans now have a new way to show their love for them boy band consists of seven people from their favorite South Korean, namely by buying shares. How come? The label that oversees BTS, namely Big Hit, has a strong interest in retail investors.
The K-pop market remains resilient in the midst of Covid-19 thanks to its fans. When the shares of K-Pop agency Big Hit Entertainment Co began to list the profits from their first trading debut, fans boy band The BTS that he manages immediately shows their support.
In some of the tweets summarized by Bloomberg, not a few BTS fans who claim to buy Big Hit shares on a regular basis. “I bought a Big Hit stock and will continue to buy,” wrote one fan.
There are even fans who promise to buy Big Hit shares even though the media reports Big Hit is at a loss.
The tweet practically got more than 550 likes and sparked a similar response from fellow fans, some of whom also claimed to have bought shares.
Another fan, whose profile photo is also a photo of a BTS member wrote, “I bought a share and feel great, even though the price went down. Let’s have a shareholder meeting,” he joked.
In the music industry, fans are everything. But when it comes to K-pop, it may be truer than ever. They are very good at mobilizing, especially online, to help their idols get more streams or YouTube views to music sales.
When BTS and Big Hit provided US $ 1 million in funding to support the Black Lives Matter campaign in June, their fans known as Army even started a fundraiser to match donations with the hashtag #MatchAMillion to raise over US $ 817,000 in just 24 hour.
Thanks to them, this industry has survived the coronavirus pandemic, especially when there are many cancellations of concerts and live events which in fact cost label companies a loss.
Reporter: Laurensius Marshall Sautlan Sitanggang
Editor: Yudho Winarto