Jakarta –
Toyota will enliven the light commercial vehicle segment by launching a new car. The candidate for the new car is called ‘Rangga Concept’ and is currently exhibiting at the Gaikindo Indonesia International Auto Show (GIIAS) 2023. It is interesting to discuss, why use the name Rangga?
The name Rangga is actually familiar to Toyota Indonesia. The Kijang Capsule, which was introduced in 1997, had a total change in shape where the Kijang Capsule appeared more aerodynamic with smoother curves. For the first time, Kijang is available in diesel and automatic transmission variants.
The Toyota Kijang Capsule is offered in two variants, namely the Toyota Kijang Krista and the Toyota Kijang Rangga. At that time, Kijang Capsule broke a sales record, from sales of 56,831 units in 1996, it rose to 81,134 units in 1997. This was the first reason Toyota used the name Rangga.
“The first has something to do with Kijang. Yes, there used to be Kijang Rangga,” said Marketing Director of PT Toyota Astra Motor (TAM) Anton Jimmi Suwandy at ICE BSD Tangerang, Thursday (10/8/2023).
Second, the name is like a prayer. Toyota hopes that Rangga will become a champion in the commercial segment. Anton said Rangga’s position would be above Carry and Gran Max.
“Second, Rangga means knight, hero, champion. So this is a business whiz. That’s about it,” explained Anton.
Toyota’s big name in Indonesia is inseparable from its past history. Pickup cars became the forerunners of Japanese manufacturers to become automotive giants in the country. So, the Rangga concept car is planned to launch in late 2023 or early 2024.
“We don’t forget that the Kijang pickup was one of the forerunners of Toyota in Indonesia. Now we don’t have a product like that. So this is an alternative, now that commercial cars rarely have noses and are stylish,” said Anton.
“The IMV platform is also well-known, in terms of durability and proven capability,” he added.
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2023-08-11 07:08:40
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