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[This week’s trending item] A pop-up that attracted 550,000 visitors during the weekend in just two days?

[캐릿 Shorts] Find out about this week’s trendy items with a 1-minute cut
※ Trending items will be delivered one week earlier than the trend letter. Caret Shorts is a content for busy office workers. Reading time less than 1 minute! Z generation interviewee ‘short talk mode‘ to vividly introduce the trend items that have emerged recently.

1. Why are all rabbits profile pictureShort for ‘profile picture’.are you doing ‘Development Jeans’, a site visited by more than 30,000 people a day

Developer site screen capture

Item: Site ‘Development Jeans’

Trend Index: 🥕🥕🥕🥕🥕

The idol group New Jeans has a character that represents the group called ‘TOKKI’. Every time I release a new song, this character appears on the album cover, and there are many goods using the character, so I’m very familiar with it. If you’ve heard of Ditto, you know everything? A developer recently created a site where you can customize this bunny character to your liking. ‘Developer + New Jeans’Development Genes‘, but these days, there are many friends who create their own rabbit characters and use them as KakaoTalk or Instagram profile pictures. This is how this site was developed. Initially @dev_heeA junior developer named A received an application from the developer community and made an image like a commission, but since this was in great demand, he made a homepage that each individual could decorate himself! Since the ‘TOKKI’ character is popular and easy to decorate, I think everyone is trying it out! Also, when you go to the homepage, you can see all the images of the developers created by other people. Seeing that, I also became greedy to decorate a more unique development jean haha. It seems that this competitive spirit has contributed to the trend. Park In-hwan (26 years old, job seeker)

🧐 Caddy comments

– Developer Genes took over the Gen Z profile picture. Earlier this year, there was a case where the profile picture of Generation Z was plastered with a similar image. It was an AI image created by the ‘Snow AI Avatar’ filter. Taking a closer look at the images Gen Z use as profile pictures can also help identify trends in Gen Z.
– New Jeans uniquely produces album covers only in a modified form of the ‘TOKKI’ character. For example, we recently released a Coca-Cola CM song, and the album cover was made with the Coca-Cola color TOKKI image. The album cover of the hit ‘Hype boy’ was a blue TOKKI image. Thanks to that, the idol group’s character was able to be imprinted on Generation Z. Influenced by this trend, an increasing number of idol groups create their representative characters. The idol group ‘Kepler’, which was created through Mnet’s audition program, also has an official character ‘Kennyangi‘.

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