This is Xiaomi’s Strategy to Face Smartphone Market Competition in Indonesia

Reporter: Akmalal Hamdhi | Editor: Tendi Mahadi

KONTAN.CO.ID – JAKARTA. Xiaomi has prepared four main strategies to explore the Indonesian market in 2022. The achievements recorded by Xiaomi in 2021 in Indonesia have encouraged Xiaomi to continue to grow and be ready to compete in the market. smartphone Indonesia in 2022.

“There are four main strategies for Xiaomi for Indonesia in 2022, namely Xiaomi hopes to strengthen its product portfolio high-end, deliver the ALOT retail experience, ensure the separation of the Xiaomi and POCO brands, and strengthen the regional market.” Country Director Xiaomi Indonesia, Alvin tse in a release received by Cash, Friday (7/1).

For your information, in January 2021 Xiaomi confirmed the separation with POCO which announced as brand independent. Even though they already have their own strategies and approaches, Xiaomi and POCO still share infrastructure such as after-sales service, manufacturing, and quality control.

Furthermore, Xiaomi’s strategy is to strengthen regional markets that increase retail presence in many places so that it can provide users with the convenience of smartphone and ALOT products.

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In addition, the strengthening of regional markets will provide opportunities for regional markets to develop, which will recruit people to work on regional markets.

“Xiaomi’s commitment in 2022 is to continue its product presence high end for the Indonesian market after 2021 comes with products from smartphone as well as AloT such as Mi 11, Mi 11 Ultra, RedmiBook 15 and Xiaomi Pad 5, “explained Alvin.

A recap of Xiaomi’s journey in 2021 as brand smartphone, can be said to be quite brilliant. In the second quarter of 2021, Xiaomi listed itself as brand smartphone number one with a market share of 28% and rapid growth of 112% year-on-year.

Xiaomi also strengthens its retail presence with 400+ Xiaomi Stores including the Xiaomi Shop, as well as 4000+ Xiaomi Preffered Partners throughout Indonesia. Likewise with after-sales service which includes 400 service points throughout Indonesia which is expected to provide flexibility for Xiaomi users.