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This is the reason why WhatsApp is not the most used in the US

When cell phones became popular in the 1990s, sending and receiving SMS (Short Message Service) text messages was expensive for Americans.

Later, services improved and mobile phone companies began offering unlimited calls and free SMS plans, which made the option of sending and receiving text messages very popular.

The use of other messaging applications is not uncommon in the US, but several were consolidated in the market before WhatsApp.

According to data from the market analysis platform Statista, Facebook Messenger is the most used option (87%) by Americans. Messaging apps FaceTime (34%), Zoom (34%) and Snapchat (28%) are also above WhatsApp (25%).

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The data indicates that the use of WhatsApp is greater among the Latino community in the US, which is explained by the fact that they communicate through the instant messaging application with their family and friends in their countries of origin, where the proprietary app is predominant. From Facebook.

On the other hand, an element that adds to the tendency of Americans to continue using SMS is the presence of the iPhone. In fact, the phone made by Apple is used by almost 50% of US mobile users.

Its iOS operating system, which powers its flagship cell phones, adapted from its first versions the instant messaging application iMessage to the SMS platform offered by cell phone companies, therefore the use of these text messages was not affected as happened. Monday with WhatsApp.

When users with iPhones send messages to each other, the phone uses its own platform. But if it detects that the other phone is from another manufacturer, as in the case of Android, it will use the SMS network.

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