The Limburg family business Pagnotta has been the reference for Italian brands for more than half a century. The Chinese brands OMODA and JAECOO will be added later this year. This makes Pagnotta the first Belgian dealer of Chery. In the long term, Chery plans collaborations with car dealers in all Belgian provinces, in order to develop a strong local anchorage.
“In order to provide our customers with even better support and offer new options, we are proud to be the first Belgian dealer to distribute the OMODA and JAECOO brands. Like Chery, we want to actively contribute to innovation within the sector, especially with a view to electrification,” says Paolo Pagnotta, Manager at Pagnotta. “Chery is an automotive giant that will have its own presence on the European – and therefore also Belgian – market in addition to the existing R&D center in Germany. They have opted for a distribution channel where the customer is central, unlike other brands that have distanced themselves from their end customers in recent years. In addition, the progressive offering covers the different market segments, decisive arguments for us.”
The launch in Limburg is a first step in the Belgian rollout of Chery. The Chinese car giant aims to have thirty sales points throughout Belgium this year. This rollout has been strategically planned to meet the needs of Belgian drivers who want to get acquainted with the progressive brands OMODA and JAECOO.
“Chery strives for reliable local partnerships, with the aim of offering excellent after-sales service and customer protection. With exceptional cars, fast delivery and high-quality service, Chery wants to be active on the European market in a sustainable manner,” says Derek Du, Managing Director Benelux of Chery. “We also plan to open a Belgian office soon.”
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