Being famous is not the same thing as being an influencer. Although many of these celebrities were already famous before social networks thanks to their careers as actors or singers, following the rise of the platforms a common adjective has been attributed to them: influencer.
With up to 20 million followers, the Derbezes, Montaners and other celebs share it like family, and while many enjoy opening up their privacy to talk about everything from what they have for breakfast to how they go take their children to school, others feel a particular responsibility to be an example for other families.
Regulating their interaction in the networks, taking care of their speeches and even asking family experts for advice are part of the actions that each member takes before posting a photo or video that can be seen by thousands and millions of fans who admire it.
Derbezes agree to be ‘Mexican Kardashians’
Eugenio, Alessandra, Aislinn, Vadhir, José Eduardo and Aitana are part of one of the most famous families in the world of entertainment, whose audience was able to get to know them better in their reality show Traveling with Los Derbez which, according to the patriarch, has changed their lives to some of its members. “Many tell us: ‘they are the Mexican Kardashians’, but it was a series that helped us a lot, it was therapeutic not only on a professional level, but also on a personal level, in our relationships,” says Eugenio.
In Lucero and Mijares it happened naturally
“We’re not even close to a family of influencers,” laughs Mijares, who along with Lucero shares the task of continuing to educate sons José Manuel and Lucero after their divorce in 2011; With them they share moments on social networks and concerts. “We would never want to be an example of how to be a family. It was given to us naturally,” adds Lucero.
The highlanders want to unite families
Beyond music, the two eldest sons of Ricardo Montaner’s family, the singers Mau and Ricky, acknowledge that they have a double responsibility: “To inspire other families, brothers to call each other or a mother to ask her daughter for forgiveness… That 4 or 5 thousand assholes come to insult me or criticize me (in the networks) I don’t care”, said Ricky.
Paulina Rubio: “My recipe is love”
She is the mother of two children: Andrea, 11, who she had with Nicolás Vallejo-Nágera, and Eros, six, who she had with Gerardo Bazúa, and she likes to have photo sessions with her children which are applauded by her more than 2 million followers on Instagram. “I’m lucky enough to be an influencer for decades and my recipe is music, it’s my secret”.
Thalía, a boomer at the wrong time
The singer cannot deny that she has become a phenomenon on social media, with videos that have gone viral and consolidated her with more than 20 million followers on Instagram, where she shows the moments she shares with her children, Sabrina and Matteo. “The player is my son, suddenly there are things that I do and they say to me: ‘but, don’t do it, it’s too boom'”, she laughs.
Eduardo Capetillo seeks to inspire
The family made up of the actor, his wife Biby Gaytán and their five children premiered a reality show in 2021 in which they show some of their privacy on their ranch. “I don’t like having the influencer post because influencing is not good, but if anything it can inspire my own story to not make the same mistakes, with kids, that’s okay,” Eduardo said.
43 MILLION FOLLOWERS have members of the Derbez family together on Instagram.
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