TEMPO.CO, Jakarta – Currently, most business people are starting to promote their products through technology so that information can reach the ears of consumers optimally. One of the technological products used is social media which in fact will be visited by consumers from various backgrounds and age groups. Then for social media that is popularly used in running a business, Whatsapp business.
Whatsapp bisnis ini memang dikenal memiliki keunggulan berupa fitur pesan otomatis seperti Away Message, Greeting Message, dan Quick Replies. Ketiganya mempunyai kelebihan dan keunikan masing-masing.
Namun diluar itu semua, ternyata banyak yang tak tahu bahwa WhatsApp bisnis juga memiliki beberapa kekurangan. Dilansir jurnal.kominfo.go.id, ada beberapa kekurangan yang dimiliki oleh Whatsapp bisnis, diantaranya :
1. Tidak dapat Mengubah Nama Akun
Aplikasi ini tidak memungkinkan penggunanya untuk mengubah nama akun bisnisnya. Setelah mengunduh aplikasi ini di Play Store atau App Store, para pangguna biasanya akan diperingatkan bahwa nama akun bisnis tidak bisa diubah.
2. Different Number with WhatsApp Messenger
Then, using WhatsApp Business doesn’t mean users can’t use WhatsApp Messenger. Users can still use both in one phone.
However, they have to use different numbers if they want to operate both. In addition, another drawback of WhatsApp Business is that users will be advised not to change their phone number, so they have to use a permanent phone number if they want to continue using this application.
3. Potential Data Leak Personal
WhatsApp Business does make it easier for business people to connect directly with consumers. However, this is certainly dangerous, because it can potentially lead to leakage of personal data belonging to the businessman.
PRIMANDA ANDI AKBAR
Read: Want to do business when PPKM can use WhatsApp for this business, how to make the application
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