And crash the application.
The past 24 hours have been a treat for fans of The Weeknd. They were able to listen the unreleased title of their idol with the late Juice Wrld, they were able to see it on TikTok during a virtual concert and they could hear the extract of an unpublished song teased by the Canadian singer at the end of his performance on the social networks.
The Weeknd’s virtual concert took place tonight on TikTok using 3D technology. The singer’s avatar took the audience into “an epic journey”. The experiment also introduced challenges with hashtags and creative effects. Building on his success and that of his last album, the Canadian singer drew a large audience to such an extent that at one point, the application simply crashed …
Tik Tok crashed after +200k people were in a live voting for The Weeknd to lick a frog #TheWeekndEXP pic.twitter.com/63PQyLzHze
— chart data (@vlnxotwod) August 8, 2020
This experience was also an opportunity for The Weeknd to raise funds for the Equal Justice association, which aims to end mass incarceration and excessive punishment, among other objectives of racial and economic justice. Fans could donate or purchase merchandising directly inspired by The Weeknd Experience and TikTok also contributed.
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The Weeknd also gave viewers an exclusive musical premiere during a surprise moment. He teased a new original song especially for the fans present on the application during his show.
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