The Weeknd invests 5 million euros in its own Super Bowl performance | Entertainment

entertainment">The singer has decided to contribute money after it became known that main sponsor Pepsi and other sponsors have announced that they will reduce their budgets this year and spend less money on commercials around the Super Bowl.

entertainment">According to the manager of The Weeknd the singer wants to put his own money into the show to show the audience what he has always envisioned. “It must be a cinematic show, something that has never been done before in the Super Bowl.” The Weeknd did not want to disclose which songs he will sing and what exactly his millions will be spent on.

entertainment">In terms of viewing figures, The Weeknd is facing quite a job. During the 2020 edition Jennifer Lopez in Shakira no less than 102 million viewers.

entertainment">The Super Bowl is on February 7.

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