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The unique project combines the latest fashion and technologies – Apollo.lv

PHOTO: Publicity photo

Style today is defined not only by what you wear, but also by the accessories you choose to complement your clothes. In order to show that modern technologies have become not only an indispensable helper in everyday life, but also one of the basic elements of the image of a modern man, an exclusive cooperation project between a technology company has been created. Huawei and stylists Cynthia Selicku-Užani.

Within the framework of the joint project, both a bright men’s wardrobe photo session and a video and a unique fashion show have been created, in which The stylist outlines the latest fashion trends and encourages Latvian men not to be afraid to experiment, combining comfortable and functional with the brave in their wardrobe. The stylist combined in the project costumes created by young, extravagant Latvian fashion artists with the latest Huawei “Gadgets” from the recently launched range of portable devices – Huawei Watch GT 2 Pro smart watch and wireless headset Huawei FreeBuds Pro.

PHOTO: Publicity photo

For a more comfortable and stylish everyday life

To mark how a modern man looks great in any life situation, the clothing combinations selected in the project embody four elements of nature – earth, air, water and fire, also reflecting the modern lifestyle from everyday and leisure to work, business and sports activities.

“Various wearable devices – smart watches, wireless headphones – have been claiming the role of an almost as important accessory as a necklace or sunglasses for a long time in our daily lives. In a collaborative project with Huawei I want to convince you of this 21st century fashion truth by revealing what a stylish man’s wardrobe should be and how to successfully combine clothing with modern and functional technologies in every everyday situation, ”says stylist Sintija Selicka-Užane.

“The pace of modern life is incredibly fast, so it is important that what we wear is not only comfortable, but also complements our daily lives. That’s why the new portable devices created by our company stand out with both functionality and design that perfectly fit into the lifestyle of a modern man. We are unspeakably happy to implement such an unprecedented cooperation project, so that together with stylists not only to discover the synergy between fashion and technology, but also to truly inspire men for a more comfortable and at the same time more stylish everyday life, ”says about the project. Huawei Alise Cēsniece, Head of Marketing Communications in Latvia.

PHOTO: Publicity photo

Flexibility and perfection in business

If you want to be successful in business, you have to be like a fish in water – in constant motion, always flexible and able to “swim” from any situation in life. Cynthia has chosen a brand for its business Kasher Bloom the upcoming collection of clothes that combines unusual design, elegance and perfection in every detail, allowing the wearer to feel confident in every situation in life. The stylist points out that one of the proofs of personality in business is a wristwatch, so he has applied a smartwatch to this fashion combination: “If we remember the first smartwatches, they were quite sporty and big. But Huawei Watch GT 2 Pro premium class design with a titanium body and durable sapphire crystal will fit perfectly in everyday, leisure and sports, as well as in the wardrobe of a business man. In fact, it is a reliable assistant in all situations, as it works without charging for up to two weeks, and even if there is no charger, it can be charged from Huawei mobile phone with wireless charging. “

“When we play sports, we get fire, glow and heat. Winter is approaching, so I chose a warmer style combination for sports – a costume with a warm coat created by Anna Jurjāne, a student of the Latvian Academy of Arts. This is a really comfortable model in which to move freely, but at the same time look very good and pay attention to yourself. ” Selicka-Užane encourages experimentation with this style combination again – you can not wear such a large coat, but instead put on a short sports jacket over the shirt, indulge in colors and such topical Latvian patterns, thus coloring the gray autumn days. Clothing complements Huawei Freebuds Pro headphones that give you unlimited freedom to listen to your favorite music or podcasts while fully engaging in sports activities; and Huawei Watch GT 2 Pro smartwatch. It has extensive health and sports facilities with over a hundred different workout modes, including skiing, snowboarding and golf. Combined with the water resistance of the smart watch up to a depth of 50 meters, it will be a great partner even in extreme activities. In addition, advanced heart rate, sleep and stress monitoring technology will Huawei Watch GT 2 Pro for every man’s personal trainer.

PHOTO: Publicity photo

“Every day a person must be stable, down to earth. In order to achieve something in life, we cannot hover in the air, ”the stylist points out. The costume made by the student of the Latvian Academy of Arts, the young fashion artist Roman Arhipov, is just that. In addition to the airy, blue outerwear, the combination can be safely worn even for a business meeting – it is simple, goes well with classic shoes or boots. In turn, the outerwear makes the overall image more interesting and brighter, so that it would be stylistically bolder in everyday life. Instead of a blue outerwear, the stylist also encourages to wear brightly colored sweaters or jackets. Cynthia suggests adding Huawei Watch GT 2 Pro smart watch because it not only looks good, but actually makes it easier to use the latest phone features, making our daily lives more convenient, such as taking photos remotely on your smartphone, easily locating a lost phone, receiving notifications and calls, or easily controlling music playback right from the clock.

Lightness and airiness at rest

The stylist compares rest and entertainment after a long day of work with fresh firewood to recharge and regain energy. That is why the chosen dress of Audrija Bush, a student of the Latvian Academy of Arts, is a bit airy, light and brave. The shirt is a bit transparent and unusual in a man’s wardrobe, but you can safely put on a jacket or coat, put on a stylish hat and smart watch, put on boots or boots that will balance the image. For relaxation and moments when you just need to unwind from the daily hustle and bustle, the functionally great and stylish wardrobe addition is also the new Huawei FreeBuds Pro wireless headphones – unobtrusive and comfortable, with the ability to adapt them to different ear shapes. In addition, the active noise reduction function offers three operating modes that adapt to the environment and the situations in which we find ourselves.

It is clear that modern smart devices are nowhere near just sports assistants. They are multifunctional tools that can become indispensable helpers and tasteful accessories in any life situation.

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