This morning, Amaury Media announced that it had signed a contract with TELEFOOT edited by Mediapro. Amaury Media will be the advertising network for the future channel until 2024.
From the 2020-2021 season, French football enters a new cycle of TV rights. After choosing to join the TF1 group for the editorial part, Mediapro will work with Amaury Media who will be in charge of marketing the channel’s advertising space which will broadcast the vast majority of Ligue 1 Uber Eats and Ligue 2 BKT matches.
“With this partnership, Amaury Media becomes more than ever the management of sports media in France. “
“All the management is mobilized for the launch of this new channel in France” said Kevin Benharrats, CEO of Amaury Media, in a press release. “The TELEFOOT channel will offer advertisers a premium editorial context, positive news, and engaged audiences. The know-how of our teams, our expertise in the world of sport and our ability to enhance male targets are assets which add to the enthusiasm aroused by the creation of this new chain. With this partnership, Amaury Media becomes more than ever the management of sports media in France. Our teams are hard at work for the launch of marketing in early July. “
By signing with Amaury Media, the new TELEFOOT channel, which must quickly recruit subscribers, will also benefit from promotional support from The team or France Football, two media also belonging to the Amaury group?
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