While viewers are not in a hurry in theaters that have reopened all over Europe and the United States, Warner Bros has preferred to wait “the right time” to release this very large budget film.
The release of Christopher Nolan’s new film, Tenet, was expected to accelerate the return of the public to theaters. After a first postponement of July 17 to 31, the Warner Bros studio announced that the date scheduled for the release of the film was now set for August 12.
If theaters have started to reopen in several European countries and in the United States, networks relied firmly on this big budget film to attract spectators, sometimes reluctant to go to the cinema when there is still no treatment , nor Covid-19 vaccine.
In fact, in France, when cinemas reopened on Monday June 22, attendance at dark theaters remained gloomy all week. Less than half a million people went to theaters, three times less than the same week a year ago.
Spy film incorporating supernatural elements, Tenet is in line with the films of Christopher Nolan (Memento, Dunkerque, Dark Knight), whose spectacular and innovative cinema has made him one of the most popular directors in the world.
With a colossal budget of $ 205 million, according to several American media, Tenet starring John David Washington, the son of actor Denzel Washington.
“In this period, we must be flexible and we do not consider this as a traditional outing“said a Warner Bros. spokesperson who plans to release the feature film.”when room networks and health authorities think it’s a good time “.
Warner Bros. decided to release the film on a Wednesday, while the day for releases in the United States is traditionally Friday, “to allow the public to discover the film at their convenience“The studio also plans to allow Tenet to stay in theaters “much longer” than usual, a strategy “very different“of the standard, said the spokeswoman.
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