IPhone 12 16%, 12 Pro 8%… Two models are a quarter
IPhone 12 became a 5G phone bestseller in 2 weeks
The arrival of 5G supercycle… “Demand will continue until the end of the year”
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[아시아경제 한진주 기자] The iPhone 12 was listed as the most sold 5G smartphone in the world in October.
According to Counterpoint Research, a market research institute, on the 21st (local time), iPhone 12 ranked first in 5G smartphone sales and 16% market share. The iPhone 12 Pro ranked second, taking 8%. The combined share of the two products is 24%, accounting for a quarter of the total 5G smartphone sales.
The Galaxy Note 20 Ultra, which ranked first in 5G smartphone sales in September, occupied 4% of the market and was pushed back to third place. Samsung Electronics’ Galaxy Note 20 and Galaxy S20 Plus each occupied 2% of the market share and ranked 8th and 9th in 5G smartphone sales.
Top 10 models of global 5G smartphone sales in October (Source = Counterpoint Research)
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Apple’s first 5G iPhone made a blast from the very beginning of its launch. The iPhone 12·12 Pro began pre-sale in the United States and China from October 16, and it took the first and second place in best-sellers in two weeks. In Korea, pre-sale volume increased by more than 30% compared to the previous work. Prior to the launch of the iPhone 12, analysts predicted a “supercycle” in the 5G smartphone market and predicted that Apple would achieve record sales.
The propaganda of the iPhone 12 was supported by promotions of US mobile carriers and steady demand in China and Japan. In particular, US mobile carriers accounted for one-third of iPhone sales for a month, with strong promotions such as selling iPhone 12 for free to trade-in and unlimited plan subscribers.
Strong demand for the iPhone 12 is expected to be particularly strong at the end of the year and will continue until early next year. Baron Misra, a researcher at Counterpoint Research, said, “The demand for pent-ups to switch to 5G among iOS users is significant, and it is still being converted to sales.” “I explained.
Meanwhile, Counterpoint Research predicts that it will accelerate the spread of 5G millimeter wave (mmWave) of the iPhone 12. The iPhone 12 sold in the United States supports millimeter wave, which caused the penetration of millimeter wave 5G smartphones to rise from 5% in September to 12% in October.
Reporter Han Jin-ju [email protected]
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