Released in full confinement last April, the‘iPhone SE (2020), continues to seduce, and not only aficionados from Apple. A recent Counterpoint Technology Market Research report shows that over 26% of iPhone SE buyers are from Android, a record high.
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A recent report by Counterpoint Technology Market Research highlights the effects of the COVID-19 pandemic on international smartphone sales. According to the research company specializing in technological products, smartphone sales volumes in the United States fell 25% if we compare this time of year to that of 2019.
In contrast, according to Jeff Fieldhack, North American research director for Counterpoint Research, Apple’s performance in Q2 2020 significantly improved with the release of the new iPhone SE. Indeed, looking at the data more closely, we see that, while Apple’s sales have fallen 23% in one year, iPhone SE alone would have attracted just over 26% of users from Android, and more than 30% from iPhone 6S or older smartphone (over 4 years old). A trend widely anticipated before its release.
IPhone SE “Won’t Cannibalize” iPhone 12 Sales
No ” typical Apple launch with fanfare, no launch event at Steve Jobs theater “For the iPhone SE 2020.” No TV commercial blitz Neither, according to Counterpoint Research. ” And yet “, the device managed to sell ” beyond expectations », And even managed to attract some buyers to a handful of American brands, such as Walmart or Boost. For Counterpoint Research, it is also “ unlikely “That the iPhone SE 2020 comes to” cannibalize 5G iPhone sales », Being positioned in a totally different market. ” IPhone SE buyers are more pragmatic about price, less concerned with 5G, and small screen is not seen as a barrier Jeff Fieldhack added.
See as well : iPhone SE 2020 test, back to the past
Of all the builders, Samsung, however, appears to be the least affected by the health crisis, with 10% of sales volumes in the second quarter. The Korean giant is followed by Alcatel, which recorded a drop of 11%. LG’s sales volumes fell by 35%, OnePlus by 60%, Motorola by 62%, ZTE by 68% and, as a reminder, Apple’s by 23%. Smartphone sales appear to be picking up in the United States, however, as Counterpoint estimates that smartphone sales increased week-over-week from May to the end of June. While waiting for the release of the iPhone 12, scheduled for October.
Source : Counterpoint Technology
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