February 24, 2021 – From 2014 to 2019, Alte Leipziger, Ergo, HDI, Helvetia and Janitos recorded declines in premiums. The remaining 45 of the 50 largest players increased the premium volume according to the “Industry Monitor 2014-2019: Household Insurance” from VERS Leipzig. The strongest growth in absolute terms – due to the merger – was Generali Deutschland. In percentage terms, the Ammerländer grew the most.
The premium income in the associated household insurance has risen sharply in recent years. Numbers of Association of the German Insurance Industry eV According to (GDV), the increase over a ten-year perspective was around 21.4 percent. In 2019, the gross premiums written totaled 3.22 billion euros.
While things only went up slightly at the beginning of the period under review, the annual growth since 2014 has been continuously above the two percent mark. In the past five years, the premium growth was even 2.5 percent. From 2014 to 2019, the industry increased the premium volume by over an eighth.
Five providers with declining premiums
When looking at the development of premium income at company level, huge differences become clear. The premium income fell at five companies between 2014 and 2019.
This group includes the HDI Insurance AG, the Alte Leipziger Versicherung AG, the Ergo Insurance AG, the Helvetia Swiss Insurance Company AG, Directorate for Germany and the Janitos Insurance AG. The aforementioned players collected between 4.5 (HDI) and 0.2 million euros (Janitos) less in 2019 than in 2014.
This is shown by the “Industry Monitor 2014-2019: Household Insurance”. The study is carried out annually by the VERS Leipzig GmbH, now in cooperation with Sirius Campus GmbH, carried out. It contains overviews of numerous key figures of the 50 largest providers in the sector with around 90 percent market share.
According to the publication, only the Alte Leipziger showed a continuous downward curve. After initial growth, HDI, Helvetia and Janitos only recorded declines towards the end of the period under review. Ergo recently returned to growth.
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The actors with particularly strong increases in contributions
On the other hand put the Generali Germany Insurance AG most clearly (plus 88 million euros to 199 million euros). The market leader Allianz Insurance AG (December 15, 2020) grew by almost 54 million euros (to 380 million euros).
The increase was around 29 million euros in each case Axa Insurance AG (to almost 170 million euros) and at LVM Agricultural Insurance Association Münster aG (to just under 123 million euros).
At Allianz and LVM, there was a steady and relatively even increase, the former by ten to eleven million per year and the latter by around six million euros each.
Growth through special factors
At Generali Deutschland and Axa, mergers were decisive for the high plus. At the end of the monitor, the authors of the study wrote about the first-named actor under “Special features of the analyzed insurers”: “2019: The brokerage business of Generali Versicherung AG was transferred to the newly founded Dialog Insurance AG transfer.
The exclusive sales business remained with Generali Versicherung AG. Generali Versicherung AG was merged with Aachenmünchener Versicherung AG and became Generali Germany Insurance AG renamed. A comparison with previous years is only possible to a limited extent. “
Axa benefited in particular from the merger with DBV Deutsche Beamten Versicherung AG, which has only existed as a branch since the beginning of 2016 (September 27, 2016). In the end the curve even pointed down again.
Ammerländer with the highest growth rate
If you look at the rates of change, the Ammerländer Versicherung VVaG increase their premium income by almost two and a half times. In each case a good doubling was achieved Barmenia General Insurance AG and the liability insurance VVaG.
Among other things, the Wuppertal people were caused by portfolio transfers from a cooperation partner in the 2016 financial year. The liability insurance company is called im Annual report 2019 (PDF, 12.6 MB) the new tariff introduced in mid-2018 (June 25, 2018) as a “driver of strong growth”.
On the other hand, the decline in the Alte Leipziger was the strongest with more than a sixth. The reduction rates of the other four actors were between 5.6 and 1.4 percent.
The “Industry Monitor 2014-2019: Household Insurance” contains numerous other key figures on the insurance branch as well as data for analyzing existing customers. The almost 100-page study can be ordered as a PDF version for 803.25 euros including VAT from Clemens Wilde by email or by phone at 0341 24659265.
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