Guinness beer, popular in Russia, is no longer imported directly into Russia; it is bottled by distributors. One of them is the Moscow Brewing Company (MPK), which purchased a large batch of the drink, but refused to comment on the new import scheme. About it reports “Kommersant”.
Market experts clarify that more and more foreign brands are “leaving” Russia, but are using a scheme to attract distributors within the country. The Irish brand Guinness, analysts say, remains in great demand on the Russian market even in the face of increased prices.
IPC has already imported the first large batch of Guinness Draft into the country. The information is officially confirmed by data from RosAccreditation, with the clarification that the company received a declaration of conformity for its products in mid-September. MPC can launch bottles, cans and barrels from 0.33 liters to 50 liters. The size of the batch is not specified, but the company, as already mentioned, declined to comment. But market experts say the probable keg volume is 30 liters.
EADaily reminds that the Guinness brand is owned by the British corporation Diageo. It is also included in the Top 5 best-selling beer brands according to Drinks International. At the beginning of 2022, the company confirmed the cessation of work on the Russian market; Diageo currently reports that it does not supply products to Russia, either directly or indirectly.
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