Although coronavirus measures have significantly affected the holding of festivals this year, the era of gender balance overcomes coronavirus trouble over time.
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Six months before the opening of the Berlinale Film Festival announced his boss duo Mariette Rissenbeek and Carlo Chatrian change on the note of gender balance. Next year, viewers and fans of the film world will not know who deserves the award for best actress and best actor. According to the organizer, the awards will be “gender neutral”.
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For the first time in history, the traditional festival categories of Leading Role, Supporting Role, Best Actor Award and Best Actress will not be divided into female and male. Representatives of both sexes will compete for a common prize – the Silver Bear for the best performance in the main or secondary role.
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The reorganization of the traditionally introduced awards follows the abolition of the Alfred Bauer Silver Bear Awards. The former director of the festival, whose name bore the award, proved to be an active collaborator of Nazi groups and part of Joseph Goebbels’ propaganda department.
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“We believe that the distribution of awards in the field of acting by gender is a signal for a more gender-sensitive awareness in the film industry,” commented the announced changes by the directing duo Berlinale.
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The Silver Bear Awards for Best Actor and Actress have been awarded by the festival since 1956. The last winners of the award last year were Elio Germano for Hidden Away and Paula Beer for Undine. The Berlinale has thus built the lead of an international film festival that does not differentiate prices on the basis of gender. The Best Actor and Best Actress awards are still presented, for example, at the Cannes Film Festival or the Venice Film Festival.
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How to be gender-correct: Start with children
The transcendence of gender correctness into film is just another area whose bosses have sharpened and begun to adapt to the trends of contemporary society. Some companies have started educating the little ones. For example, toy maker Mattel last year introduced a new collection called Creatable World. It is up to children to create a man, a woman or both from a “doll” thanks to various accessories. The Barbie and Ken era seem to be ringing the edge.
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In addition, a couple of artificially blamed the world blamed the world for promoting sexism and, especially in girls, reinforcing stereotypes about female beauty. “We felt it was time to create a doll without any social stickers,” Mattel wrote in a statement representing the collection. “Through a survey, we learned that children do not want toys that meet gender standards. This collection allows all children to express themselves freely. “
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In the same way, efforts began to disrupt traditionthat girls include pink and boys blue. Gender-neutral toys, many, are a hit in the United States tips the best of them are circulating on American servers. Not dolls for girls and soldiers for boys. Likewise, Amazon stopped distinguishing toys into two groups according to gender, for example. In the same vein, five years ago, he removed the “for boys” and “for girls” labels from his products and Disney.
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The popular board game Monopoly again came with an upgraded version called Ms. Monopoly. In it, toy maker Hasbro thinks about pay discrimination against women and compensates for it, at least in the game. Players earn more each round than their male counterparts. That unisex is one of the hottest topics of 2020 is also proven by the trend report Pinterest. According to him, interest in “unisex kindergartens” increased by 527 percent.
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Learn a new language
The UN has also joined the fight for an equal world for all sexes. At the end of May, it issued a call for the use of gender-neutral language. “It depends on what you say. Help create a more equal world by using gender-neutral language when you are unsure of another person’s gender or when you are talking about a group, “the UN wrote on Twitter. On this account, he gave examples of the use of English terms, which would be appropriate to replace in the name of gender equality.
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Stop trying to control people’s language. It’s creepy and unnecessary.
— Lucy Harris (@Lugey6) May 18, 2020
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Instead of “boyfriend” or “girlfriend”, simply use “partner”, “husband” or “wife” to replace “wife” or change words that use the root of the word “man”. Thus, humanity should no longer be a gender-unequal “mankind” (man – kind, kind), but a humankind. A human species that does not make anyone feel that the concept of humanity does not mean women.
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Last October, Air Canada replaced the classic “Hello, ladies and gentlemen” welcome with “everyone”. The company is thus trying to ensure respect for all passengers and employees. For example, he issued instructions on the use of gender-correct language Forbes.
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The popularity of the “gender-neutral” label has also penetrated the rhetoric of resolving the current covid crisis. Pointing out that “coronavirus is not gender neutral“In their articles, often not in exaggeration, the world’s major media and top politicians, including those Czech.
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