While some car manufacturers in Germany are still converting from combustion to battery, Tesla has established itself at the forefront of the EV market.
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• Californian electric car pioneer more valuable than BMW, VW and Daimler
• Tesla “Innovation leader in the field of pure electromobility”
• Chinese e-car market important
Last month, investors were amazed: after a strong increase in Tesla shares since the end of last year and the interim crash due to the Corona crisis in March, the paper posted another strong price gain, overtaking German car manufacturers BMW, Volkswagen and Daimler taken together at the stock market value.
But the Californian e-car maker seems to have overtaken the German auto companies not only in terms of market value. While VW, BMW and Co. are in the process of converting from the traditional Otto engine to electromobility Elon Musk This strategy has been around for a long time – if not yet as profitably as the long-established companies in the German automotive industry with their combustion engines. And so Tesla has dominated the electric car market so far this year.
Tesla remains the leader in the electric car market
As the Center of Automotive Management (CAM) of the University of Applied Sciences Bergisch Gladbach reports in its “Electromobility Report 2020”, Tesla was at the forefront in 2019 and in the first quarter of 2020 with the sale of electric cars. In 2019, Tesla was able to deliver 367,500 vehicles – Tesla was clearly ahead of BYD, a competitor from China, which made second place with 219,000 cars. The Californian electric car manufacturer had planned to deliver over 500,000 cars by 2020. The Corona crisis is now an unexpected hurdle, but the company still believes it is still possible to achieve the 2020 sales targets.
Tesla is a leader in innovation, but VW & Co. are catching up
According to study leader Stefan Bratzel, Tesla “is currently the innovation leader in the field of pure electromobility with a two to three year lead and the benchmark for the other car manufacturers”. This applies to the core module of the battery including the charging management, the quick charging infrastructure as well as the software architecture and networking of the vehicle. “Nevertheless, manufacturers like Volkswagen have the potential to catch up with the backlog if they focus consistently” and assume the position as market leader by the mid-2020s, said Bratzel.
According to the CAM, Volkswagen is making great strides towards Tesla in the area of e-mobility and jumping from 4th to 2nd place, ahead of the Hyundai group advancing to 3rd place. He shares third place with KIA. The Chinese manufacturers BYD and BAIC, on the other hand, are said to have dropped back to fourth and sixth, respectively.
Tesla with competitive advantages
The great innovative strength is attributed to the CAM Tesla, above all due to the Tesla Model S, which shines with a long range and high power consumption efficiency. In addition, last year Tesla further expanded the company’s own quick-charging stations, which, in addition to the attractive models, were one of the manufacturer’s major competitive advantages. Tesla fans, supporters and investors are expecting further exciting news, which should further increase Tesla’s lead over the competition, on “Battery Day”, which should take place this year, but has only recently been postponed again. At this event, Tesla CEO Elon Musk will announce new information about the secret roadrunner project. It has been speculated – especially since the takeover of the battery specialist Maxwell – whether Tesla will go into battery production itself, which of course would also give the e-car pioneer some advantages over the competition.
China as an important EV market
According to Jose Pontes at EV Volumes, “Tesla owns the North American EV market and the Volkswagen Group (VAG) is already beating Tesla in Europe” when it comes to dominance in the electric car market. While according to the “Electromobility Report” Europe has so far been able to avoid a corona-related decline in terms of e-car demand – in important European countries the demand for e-cars, including pure electric cars and plug-in hybrids, has been in January even increased significantly in April compared to the previous year – this picture does not show up everywhere in an international comparison. In China, an important market for EVs (Electric Vehicles), sales declined significantly. According to Pontes, China is neutral ground for Tesla and VW and at the same time the most competitive market for electric vehicles in the world “with an army of local competitors”. With the start of production of the Model 3 in China, Tesla took over the leadership in China early this year and with a share of 8 percent in the Chinese plugin market, VW was 4 percent behind Tesla, with 12 percent. VW does compensate “for what there is a lack of attractive models […] with its massive size in China, but getting to Tesla, Pontes says, will be difficult for VW. Tesla may therefore stay ahead.
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