Taylor Swift’s The Eras Tour Concert Film to Premiere on Disney+
Taylor Swift’s Concert Film Arrives on Disney+ in March
Taylor Swift’s highly anticipated concert film from The Eras Tour will make its debut on Disney+ on March 15th, CEO Bob Iger confirmed during the company’s recent earnings call.
The exclusive film, titled “Taylor’s Version,” will be available on Disney+ as part of its subscription offering. In addition to including the entire concert, this version will also feature five extra songs not previously released, such as “Cardigan.”
Although the exact financial terms of the licensing deal were not disclosed, the competition for Swift’s concert film was likely fierce, given the immense popularity of her tour.
Continued Partnership with Major Streaming Platforms
This is not the first time Taylor Swift has collaborated with leading streaming platforms to release her concert films and documentary projects. She has previously worked with Apple Music, Netflix, and now Disney+.
A Record-Breaking Success
Swift’s theatrical release of The Eras Tour concert film astonished the industry, earning over $92 million in ticket sales during its opening weekend in the US. This debut stands as the second-highest October opening for a film in history.
To amplify the excitement, movie theaters worldwide themed their offerings around Swift, featuring specialty popcorn buckets, boutique cocktails, and even friendship bracelet-making stations, aiming to capture the live concert experience.
Overtaking the previous record-holder, Michael Jackson’s “This Is It” concert documentary from 2009, Taylor Swift’s concert film achieved a staggering global box office revenue of over $261.6 million, $180 million of which came from the domestic market alone.
Following the theatrical release, the concert film transitioned to on-demand availability digitally on December 13th, coinciding with the artist’s 34th birthday. Digital rentals incurred a rental fee of $19.89, a homage to the year of Taylor Swift’s birth.
Conclusion
With the announcement of Taylor Swift’s The Eras Tour concert film premiering on Disney+, fans of the pop sensation can look forward to experiencing the magic of her live performances from the comfort of their homes.
