Even today, it sounds quite bizarre, when at the Los Angeles Motor Show in 2007 the Tatra 603-2 from 1972 caused a stir among the latest models of the most respected brands. However, it was not just any “six-three”. She did not reveal her Czechoslovak origin at all. And if the Tatra limousine was to function as a representative vehicle for the needs of authorities, ministries and the government at the time, Faurecia’s concept called Premium Attitude represented something completely different.
Faurecia, a French company producing interiors for big names in the automotive industry, has decided that the Tatra from the 70’s is an ideal basis in which to present its skills and ideas for the direction of luxury car interiors of the near future. The combination of futuristic style and retro shell was (and still is) undoubtedly bold, but the fact that the space matched the then Mercedes E-Class or BMW 5 Series, ie cars of brands that Faurecia already had on its long list, also suited the company. clients.
It was in this direction that the French wanted to show where the company’s production and thinking capabilities could move in the near future. And it should be noted that Tatra worked great as a demonstration vehicle. It can be assumed that the same vision, but stated in the normal guise of the then “five” BMW, would certainly not attract such a wave of attention.
