Fenty Beauty, Humanrace, and Cécred: The Power of Identity in Beauty Brands
Identity as a guarantee of winning Long-term success of well-known beauty brands is difficult to achieve. While some companies like Fenty Beauty, which is backed by the luxury goods group LVMH (LVMH includes beauty brands such as Christian Dior, Guerlain, Benefit Cosmetics, Givenchy, Sephora and Kenzo Parfums), are profitable , maintaining a reputable one is … Read more