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Storm Reid Becomes Global Ambassador for Maybelline New York

Seen for the first time in a leading role in the adaptation to the prestigious cast ofA shortcut in time, Storm Reid also starred in Slave for twelve years (2013), Don’t Let Go (2019), In their eyes (2019), The Bravest Knight (2019) and The invisible Man (2020). We will also see her in feature films Suicide Squad and One Way, as well as in the second season of the hit series Euphoria from HBO, where she will continue to play the role of Gia. Alongside her mother Robyn Simpson, Storm Reid has founded her own production company – A Seed & Wings – whose mission and ambition is to create authentic stories that are engaging, honest and reflect individual perspectives. In addition to several ongoing projects, Mom and Daughter recently launched a new conversational series on Facebook Watch called Chop It Up and hosted by Storm Reid herself.

Storm Reid advocates for social change through its various platforms and initiative Bamazing, which aims to highlight and energize the new generation. Speaking willingly on issues such as racial equality, mental health and inclusion, the actress regularly chooses to join projects that support these causes.

And it is precisely this state of mind that attracted Maybelline. “Storm is a tremendous ambassador and agent of change,” said Trisha Ayyagari, President of Maybelline New York Worldwide. She is a great actress with boundless energy who never hesitates to defend equality. I’ve always admired Storm, and I knew she would be great for the Maybelline brand. “

Working with Maybelline, Storm Reid will be able to help advance the causes that matter most to the brand’s customers. She will thus lend her voice to Brave Together, an initiative to combat anxiety and depression, and will participate in the ongoing efforts to promote the diversity of the Maybelline brand.

“Maybelline has been a part of my family since the dawn of time,” said Storm Reid. I look forward to starting this new chapter with Maybelline, where I will be able to be the voice of young women and members of my generation. “

Storm Reid will be the face of an innovation in Maybelline’s Fit Me franchise that launches in the summer.

About Maybelline New York
Distributing its products in more than 120 countries, Maybelline New York is the largest cosmetic brand in the world. Combining formulas at the cutting edge of technology with its expertise in trends, Maybelline New York’s mission is to offer urban-inspired cosmetic products that are innovative, accessible and easy to use. In 2020, Maybelline launched Brave Together, a sustainable anxiety and depression program aimed at empowering everyone to find the strength to face the world around them. Offering essential one-on-one support, an online information platform and various programs aimed at de-stigmatizing mental health issues, Brave Together is committed to donating $ 10 million to international and local organizations over the next five years. To find out more, visit the websites www.maybelline.com or www.maybelline.com/bravetogether.com.

Contact person:
Kristen Tully – [email protected]
Mollie Michelson – [email protected]

Video – https://mma.prnewswire.com/media/1459622/Maybelline_Storm_Reid.mp4

SOURCE Maybelline

Related links

http://www.maybelline.com

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