Sunday, 23 May 2021 – 01:06
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The sector approaches the summer with optimism, aware of its limitations and of the need to continue investing in hygiene, safety and technology. National tourism will be a priority, with the islands as favorites.
Pool of the CoolRooms de Atocha, in Madrid.
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Masks and hydroalcoholic gel such as amenities courtesy, goodbye to the breakfast buffet, a la carte lunches via QR code, safety distance between hammocks in the pool, online check-in, constant disinfection of common spaces, limited capacity in the spa … Most Spanish hoteliers are experiencing a kind of DJ when preparing your long-awaited season summer because of the pandemic. Last summer around this time it was time to adapt. And this, history repeats itself.
That’s right, the experience, the security protocols and the vaccination process play in favor of the sector, which is optimistic. If we all know how to act and what the measures are going to be, we can plan our sales strategies and services to have a good summer season, says Carlos Calero, general director of Vincci Hotels. To do this, they have reinforced the high standards of hygiene with which they worked through the seal Vincci Care in order to guarantee 100% of the tranquility of the clients.
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In the same line it moves NH Hoteles with Feel Safe at NH, initiative that includes 700 adaptations in 10 areas that will be applied in the group’s 364 hotels around the world to preserve health and safety of travelers and employees. Among the measures, stand out individualized proposals, new digital solutions such as a chat instantneo with staff to request information or solve a problem, the reinforcement of the air and water purification system or the redesign of the spaces to guarantee the distance.
PACKAGE RESERVATIONS
All in order to gain the trust of the guest, key in these times. We want to send a positive message. Is starting the path of recovery, even though it goes slower than we would like. Vaccination sets the pace And, if everything goes according to plan, people in summer will want to travel, says Marina López, head of Marketing and New Technologies at the Hotusa group, to which the Eurostar hotels. In this sense, he has promoted the forum Save tourism, whose purpose is to restore the role that the sector had for the economy and society before the pandemic.
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Regarding how to attract customers, López thinks that it is necessary to innovate and offer personalized, unique and adapted experiences. Must flee from homogeneity and the standard. Brand proposals and signature hotels with personality integrated into its environment and local culture, adding value to the destination.
Desire for nature
And if those hotels are within our borders, the more tricks they will have to win. Because yes, this summer the national destinations will once again be the favorites of the Spanish. Not surprisingly, in recent weeks flight plus hotel package bookings have increased by 68%, with our country being the priority place with 60%, while Europe gains ground with 22% and those of long distance add up to 16%, according to data from the portal Rumbo.
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Within Spain, the Balearic and Canary Islands as well as the Costa de la Luz top the list of favorites. They look optimistically at this data from Hacienda de Abajo, a 32-room boutique hotel on La Palma belonging to the exclusive collection of Preferred Hotels & Resorts. The reactivation is noticeable. May is better than April, there is a lot of interest. People want to travel and when they come they feel safe, says Javier Navarro, managing director of the hotel.
Contina: The pandemic has given us the opportunity to get closer to the national tourist and to make the island known as a exotic destination but close. Lydia Prez, Marketing Director of the chain CoolRooms, with accommodation in Madrid, Asturias or Seville, He also believes that the Spanish will stay in our country in search of sun, beach and mountains. At this time, privileged natural environments prevail, open spaces and in connection with nature. It seems that international destinations will have to wait: another point on which the experts agree.
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