(MENAFN— youm7) Snap is shutting down its camera app for Mac and PC on January 25. If that name doesn’t sound right to you, you might remember it as the program that lets you apply silly filters to your face while on Zoom or other group video calls, according to theverge. .
Snap announced the change on the snap camera support page, saying it “won’t be available to use or download” later this month, while the company notes that a wide range of Snapchat filters can still be accessed on the web version of the app.
Snap Camera was introduced in 2018, with the company touting it as a way to spice up your Twitch streams, but it really came into being when the pandemic kicked in, when many people suddenly found themselves on video calls all day and tired of staring. an unfiltered version of themselves.
Snap’s fortunes have changed since then, however: In 2022, the company will lay off 20 percent of its staff and scrap projects like its Pixy drone.
Snap didn’t immediately respond to a request from The Verge for comment on why Snap Camera was discontinued, part of the reason may be that it’s no longer as necessary as it once was.
Not only are many businesses back in-person, making video conferencing less of an everyday necessity, but video chat apps are also creating filters of their own.
Zoom has long let you dress up as an animal or apply weird facial effects, and it also announced the addition of customizable human avatars, and it’s probably too early to compare the feature to Snap’s Bitmoji.
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