Jakarta, CNN Indonesia —
Sales market laptop recently studded with new faces, namely manufacturers who were originally in the line of smart phones (smartphone).
Infinix and realme, both vendors who are also smartphone manufacturers, recently released laptops that are sold in the range of Rp. 6 million to Rp. 11 million.
Then, the courage of technology vendors who are identical in selling mobile phones is now a question mark. What potential finally made them penetrate into the world of laptops.
GFK Account Manager, Lutfi Husein assesses that laptop sales have increased with the existence of working from home (WFH) and distance learning (PJJ). He said that in the past the use of laptops usually started from high school students. Since the Covid-19 pandemic, the market has penetrated to elementary school children and even kindergarten students.
“In the past, we used to use laptops, usually starting from high school children, the last one was before the pandemic. During the pandemic, starting from elementary school children, maybe kindergarteners used laptops to study,” said Lutfi to CNNIndonesia.com via telephone.
He said the large number of needs from kindergarten to high school students was one of the factors in increasing the laptop business during the pandemic.
If calculated, elementary school students in 2019-2020 around 25 million children. Lutfi said the gap was a huge market opportunity in Indonesia.
Lutfi is outspoken about the data compiled by GFK. He said from the consumer side for notebooks, about 2.5 million units a year. He said that figure was not sufficient for the need for IT equipment to support the world of education.
He assessed, in students with the presence of Pandemic Covid-19 initially using cell phones for PJJ. However, PJJ continued to last for almost two years, and the need for a large screen eventually increased, one of which was a laptop.
That way, Lutfi assesses the vendor’s potential for skyrocketing market demand. Even if the mobile phone vendors enter laptop sales, Lutfi said he would not eat up the market for other laptop vendors that had appeared first.
When asked whether the step of selling laptops by identical mobile phone vendors is a form of market saturation smartphone, in fact Lutfi did not agree. He saw this as a result of very high demand.
In addition, both vendors such as Infinix and realme are able to produce many devices because the production center is in China.
Even so, Lutfi assessed that the phenomenon of the scarcity of chips for electronic goods did not have much effect on laptop production. It’s just that later it will have an impact on the limitations of vendors in selling products to Indonesia.
“The potential for him (the vendor) might be to make 1 million or 1000 units in one month, maybe they can only produce 50 or 100 units,” said Lutfi.
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