Sara Lee Cake Australia went bankrupt and liquidated!The brand that has been down for more than half a century is looking to sell the business
Sara Lee cake is a classic Australian brand. The company was established in Lisarow, New South Wales in 1971 and has a history of at least 52 years. Its famous products include frozen cheesecake, which is familiar to Hong Kong people, as well as ice cream, bread, bread and other desserts and pastries. Recently, Sara Lee Holdings, the Australian parent company of Sara Lee cakes, suddenly declared bankruptcy, entered voluntary administration, and said it was looking for a buyer to sell the business.
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Sara Lee Cake, which has a history of more than half a century, is headquartered in Australia. I believe Hong Kong people are most familiar with its famous product: frozen cheesecake. Many netizens have left messages discussing their favorite Sara Lee cake flavors, and more Loyal fans specially emailed the Australian company to hope that they would resume selling the melon flavor in Hong Kong. Unfortunately, Sara Lee management appointed Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting as voluntary trustees of Sara Lee Holdings on the 17th of this month. Vaughan Strawbridge said on the 18th, “We are working with the Sara Lee management team and employees We will immediately initiate the process of selling or restructuring the business and continue its long history of production in Australia.”
Brand founder Charles Lubin.
Charles Lubin named his first cream cheesecake product after his 8-year-old daughter, Sara Lee Lubin.
Sara Lee Cake Australia went bankrupt and liquidated!The brand that has been down for more than half a century is looking to sell the business
He also added that Sara Lee cakes are an iconic brand and the business is expected to receive high attention. The factory in New South Wales (NSW) produces Australian-made products and has about 200 employees. Sara Lee cakes have long been the leader in frozen desserts in Australia, accounting for more than 50% of the market share. In the 1980s, in addition to Australia, its products were also sold in New Zealand, Southeast Asia and the Middle East, including Hong Kong. Inside.
Sara Lee Cake Australia went bankrupt and liquidated!The brand that has been down for more than half a century is looking to sell the business
Sara Lee Cake Australia went bankrupt and liquidated!The brand that has been down for more than half a century is looking to sell the business
Further reading:A collection of Sally cake recipes/flavors! Netizens emailed the Australian company to request the resumption of sales of out-of-print flavors (with purchase link attached)
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2023-10-19 04:54:47
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