Figures from over 7,000 Norwegian online stores that use Klarna’s payment solutions show which categories have had the greatest growth this summer in June and July compared with the first five months of the year.
The absolute winner was erotic products, which increased by 39 percent in July compared to the average sales index from January to May.
Men and women have been about as eager to shop for erotic articles, and it is popular in all age groups over 18 years.
– Compared to the average, it has been extra popular to buy sex toys and erotic products in the Inland, Møre og Romsdal and Vestfold and Telemark. Other counties are around the average, with the exception of Oslo. There, they have spent a smaller share of their total online shopping in this category during the summer months. It is possible that the metropolitan environment in Oslo makes many consumers here feel it is less embarrassing to shop this type of product in physical stores, says marketing director Thomas Elvestad in Klarna to NTB.
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Due to Klarna’s financial reporting, the company can not provide information on how large a volume it is, whether much more has been sold than last year or on how large a share of the online trade in erotic products.
– However, we can confirm that erotic articles are a relatively small e-commerce category overall, Klarna states.
Increased condom consumption
Increased online sales of sex-related products were also documented early in the corona period, something kolonial.no noticed.
As early as 1 April, communications director Louise Fuchs was able to report more than doubling online sales for condoms and pregnancy tests to Norwegians in home quarantine. The statement in Grocery store she then had to insure TV 2 about not being an April Fool’s joke. Sales were strong in March and April.
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– We also had a strong sales growth for these goods in parts of May, so it normalized in the last half of the month and in June. In July, sales declined slightly compared with in, before rising again.
It has been difficult to explain the sales growth: Whether people enjoy themselves more than usual at home, whether it is because there is a need to buy goods online that you otherwise buy abroad or in a store or whether it is because you hoard a little for fear that it should go empty.
