Rewe: THEREFORE customers freak out! “Really stupid” – supermarket reacts tough
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Updated:
on May 16, 2020 at 10:21 a.m.-
Rewe: The customers are freaking out.
Photo: imago images / Jan Huebner
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Edeka’s and Rewe freak out and criticize a product.
In both supermarket chains, apple wine from the Hessian brand “Bembel with Care” is sold. But now the founder and managing director of the manufacturer, Benedikt Kuhn, has resigned. He had gotten a violent shitstorm for a disturbing social media posting. The customers of the supermarkets Edeka and Rewe therefore demand drastic consequences. In the meantime, both chains have also reacted – with a drastic decision.
Rewe: Apple cider maker shocked with Nazi controversy
On 8 May, the 75th anniversary of the end of the Second World War, Kuhn had posted the following sentence on his Instagram profile called “Apfelweinbaron”: “The 08.05. is not a day of liberation. ”In addition, pictures appeared that show Kuhn in clothing that relates to the Wehrmacht. The customers are horrified.
“It’s really stupid,” writes one on Facebook. “Rewe, Edeka and everyone else should think about the sales and the cooperation with” Bembel with Care “pretty carefully again.” The press shop Krämer has already ended the cooperation with Kuhn’s company and the team from “Bembel with Care” also distances itself of Kuhn’s “private statements”.
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This is Rewe:
- Rewe was founded in Cologne in 1927
- At that time, 17 purchasing cooperatives merged
- The name derives from “Revisionsverband der Westkauf-Genossenschaften”
- There are around 3,300 Rewe branches (as of 2020)
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Politics react to posting
The Hessian district association “DIE LINKE Bergstraße” is outraged: “He follows the basic attitude of the Reich Citizens’ Movement and apparently uses the popularity of his company to spread his right-wing extremist sentiment.”
Benedikt Kuhn describes the allegations in the conversation with the “Echo” as “defamatory”. And although he honestly thinks that Germany is not free, he is still not a “national nostalgic”. The photo in the Wehrmacht look was taken at a fetish party under the motto “lacquer, leather and military”.
Kuhn has completely cleared his Instagram profile. Only a completely black picture can be seen on it, its profile description has been reduced to the word “Shitstorm”.
Supermarkets are extremely tough
At the request of our editors, Edeka said: “Due to current events, we have placed an immediate order and delivery stop for the” Bembel with Care “brand and asked our trading partner, Kelterei Krämer, to comment. Accordingly, the winery will take over all brand and license rights and will cease to work with the previous owner of the brand and separate from it. “
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More news too Edeka:
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We also received a statement from Rewe on the matter: “The recent statements by the founder of” Bemble with Care “are incompatible with the values and the liberal-democratic attitude of Rewe as a distribution partner. With this in mind, we took all products under the brand from the relevant Rewe stores. ”(At)
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