In Norway, we see them mostly at Christmas. In many homes, white cake men, or gingerbread men and women, have become a regular part of Christmas baking.
Now a bakery chain with branches all over Denmark has called for a change.
The bakery chain Lagkagehuset has decided to change its cake men to «cake people». It writes the Danish newspaper Berlingske.
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In Denmark, there is a tradition of large, decorated cake men in connection with birthday celebrations. Lagkagehuset has so far offered its customers both cake men and cake wives.
– Embraces diversity
But now the chain is introducing a change, to deal with binary gender perceptions.
Malin Gardeström, who is responsible for marketing and external communication at Lagkagehuset, says that the decision has been made with regard to inclusion:
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– For us, it is important that we reflect the present and embrace the diversity that is in society. We also want to give an opportunity to those who do not normally feel reflected in the binary gender representation, she says to Berlingske.
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In the future, the bakery’s customers will be able to order a cake person on the app. Here they will be able to design a model the way they prefer it.
– A large part of the social agenda
It is in this connection that the term cake person was coined.
– In order not to lock ourselves into a gender stereotypical performance when we build the functionality in the app, would like to call it a cake person. Then we allow people to define their appearance, and choose whether it should be trousers or a dress – short or long hair. Red, brown or black hair, says Gardeström to Berlingske.
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She is fully aware that the decision may create debate.
– Diversity and inclusion are a big part of the social agenda right now. Of course, there will be comments on this. But it is important to state that we do not drop the tradition. We just want to create a more neutral starting point when ordering, she tells the newspaper.
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