We live consumer protection. Independent and objective. Creative test ideas, exciting projects and interesting results that support consumers in their purchase decision: This is our world. We have been carrying out comparative tests of goods and services since 1964, which we publish in our market-leading titles test and Finanztest as well as online on test.de. Millions of people rely on our judgments every month. More than 370 employees in Berlin-Tiergarten are committed to our neutral and objective consumer information. Help shape our future in our Marketing and Sales department as a speaker (f / m / d) – online marketing / focus on e-mail marketing from now on full-time (39 hours). This is your design task: You design texts and carry out sales-boosting e-mail campaigns in accordance with the relevant data protection regulations. You continuously optimize and develop our CRM and e-mail marketing activities including comprehensive monitoring and implementation of A / B -Tests. You create segmentation and automation strategies in e-mail marketing with a view to the customer lifecycle. You further develop our on-site measures, e.g. You actively control the coordination and implementation process with internal (e.g. marketing, IT, editors-in-chief) and external interfaces (e.g. agencies, e-mail service providers). You maintain the products in the online shop taking into account relevant SEO criteria. You are responsible for implementing online campaigns for our subscriptions and shop products on test.de, including subsequent analysis and optimization. You monitor order processes on test.de and coordinate troubleshooting with the internal IT department. What sets you apart: You have successfully completed a university degree with a focus on marketing or e-commerce. You have gained e-mail and online marketing experience from an agency or company. You are well versed in dealing with e-mail and Web analysis tools (tracking, A / B testing) have ideally already worked with Selligent and are familiar with data protection. Your technical understanding includes advanced Excel skills as well as basic knowledge of SQL and graphics programs (e.g. Adobe Photoshop). Your formulation skills You have already proven that you enjoy writing and writing advertising copy. You are characterized by your structured and independent way of working and your sales-oriented approach. You communicate effectively and, thanks to your strong analytical skills, act in a solution-oriented manner. Proactivity and teamwork round off your profile. We offer you: a permanent position with payment according to the TVöD-Bund plus bonuses, annual special payments, employer-financed company pension scheme, job ticket, etc. a pleasant working environment in which openness, appreciation and team spirit are lived a meaningful activity with social relevance the opportunity for professional and personal development a high degree of personal responsibility and participation a good work-life balance, e.g. B. through flexible working time models and mobile working numerous measures within the framework of company health management a workplace in the heart of Berlin with good transport connections You can find out more about us as an employer at karriere.test.de. We look forward to your application: By e-mail to: [email protected] By: December 9, 2020 By specifying your salary expectations With attachments as an e-mail attachment (not as a link) to your questions about the advertised Ms. Dorothea Kern, [email protected], is happy to answer your questions about the application process. Ms. Anastasia Triantafillaki, [email protected] Stiftung Warentest supports equal opportunities, values diversity and welcomes all applications – regardless of gender, nationality, ethnic and social origin, religion / worldview, disability, age as well as sexual orientation and identity. Severely disabled applicants will be given preference if they are equally qualified. With your application, you agree that we can collect and save your data electronically and use it exclusively for the purpose of the application process. Stiftung Warentest will not pass this data on to third parties and will of course comply with the regulations of the Federal Data Protection Act and the GDPR. Stiftung Warentest Lützowplatz 11-13 10785 Berlin
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