It does not matter the brand, the size or the style, it only matters that the jean is in good condition. When the donation is made, a $ 10,000 discount voucher will be delivered immediately that will be used to buy in the store.
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This Thursday, October 21, Levi’s launched its second “Recycle your jean” campaign. in alliance with the Caritas foundation. The objective is promote the sustainable use of jeans and avoid accumulation without reason, since these garments are usually the most casual and versatile in the closet.
This initiative emerged in Peru in 2008 with the idea of helping those who need it most. The campaign was a success from the beginning and over time has managed to help more than 36,000 people.
What exactly does the initiative consist of?
The idea of Levi’s this year is collecting jeans and donating them to the Caritas Chile foundation. This body encourages social action and will receive the clothes to help those who need it most.
The sustainable campaign It will be in force from October 19 to November 14. During this time, all people can take their jeans in good condition to any Levi’s store in the country to contribute to this social action and help people in vulnerable situations. The goal is to raise 15,000 jeans that will benefit those most in need.
Different influencers like Helenia Melan, Jorge Chacón, Berni Danus, Among others, they joined the social action and invited their followers on social networks to donate their saved jeans and contribute to this aid chain.
It does not matter the brand, the size or the style, it only matters that the jean is in good condition. When the donation is made, a $ 10,000 discount voucher will be delivered immediately that will be used to buy in the store. Levi’s has all security protocols in place and all donated garments will be disinfected with ozone for biosecurity.
With this initiative, the brand not only helps the people who need it most, it also helps its customers to renew their jeans, since when they donate they receive a voucher to buy another.
This is not the first campaign where Levi’s is committed to recycling as this brand has generated various initiatives in the sustainable line such as Buy Better, Wear Longer, a commitment from the first jeans where Levi’s reinforces its work to reduce the footprint of natural resources and helping to create a garment industry that is more respectful of the planet.
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