It is interesting that Kaufland wants to see money for every branch it takes over – directly from the manufacturers and suppliers of popular products. The companies should give up a small part of their turnover. Kaufland apparently plans to negotiate new terms.
Specifically, LZ reports a percentage of sales per market taken over. For larger manufacturers such as Ferrero, Unilever or Henkel, high six-figure amounts quickly accumulate.
Kaufland is increasing the pressure overall. Manufacturers and suppliers are not surprised by this. They had already expected some products that were previously available from Real to fly off the shelf. The reason is the huge differences in the offer.
Overall, the supermarket discounter has a significantly smaller overall range with around 33,000 items. At Real customers say they find almost 80,000 items (food and non-food).
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