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Promoting Health Insurance in Indonesia

COMMUNITY Health Insurance in Indonesian society. That sentence came from one of the practitioners at insurance industry at the moment pandemic covid-19 still not over. The ‘mission’ is actually a breath of fresh air to build public health resilience in the country, especially when they are struggling to fight the corona virus.

Head of Digital Channel Sequis Evan Tanotogono said health protection is a very important need, especially during the COVID-19 pandemic. Because, the risk of illness can occur at any time and to anyone. This needs to be a reason to contribute to helping the community to have a support system for health they.

He also invited the public to improve the quality of health more optimally by getting insurance, especially to avoid Covid-19. This is because health insurance will help people access health services which have been difficult to reach due to high health costs.

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Furthermore, it also motivated him to promote health insurance in Indonesian society. “We want to promote this health insurance in Indonesian society so that we want to reach as many people as possible through digital services,” he said in a virtual press conference, Friday night, June 18, 2021.

According to him, digitalization that is currently developing has removed the limitation of space to meet people from anywhere in Indonesia. In fact, digitalization can make it easier to educate the public about the importance of financial and health management, one of which is through insurance products.

“The advantages of digital compared to others, for example, are not limited to physical and space. If it is digital, for example, we can provide educational content continuously without getting tired because digital works,” he said.

Head of Digital Channel Sequis Evan Tanotogono (left) with General Practitioners at Siloam Hospital Lippo Village Karawaci Adrian Setiaji (right). PHOTO: Sequis Life

As for departing from the desire to promote health insurance for the Indonesian people, Evan said that Sequis Life continues to promote digital insurance products via digital marketing. One of the efforts made is through the launch of Super Well Protection and Super Care Protection health insurance products.

These two products are marketed online and in partnership with the Non-Bank Financial Industry (IKNB) and non-IKNB. The launch of the two products, Evan continued, aims to respond to the market’s need for health and critical illness insurance products with low premiums and can be purchased with a fast and easy process, and does not require face-to-face contact.

“The target in the first year is not grandiose. We want 5,000 people to be covered by this health insurance policy (Super Well Protection and Super Care Protection). The digital contribution to the total is still small because it was only in November 2019 but I say this contribution is will continue to grow,” he said.

Apart from that, Evan provides tips for someone to have an insurance product to maintain their health and finances, especially when the COVID-19 pandemic is not over. “Have insurance if you can as early as possible. Because maybe we can start being productive and actively working so that the risk is definitely there,” he said.

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Then, he added, seeing the need and…

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