Promising: Spotify share: Spotify adapts more podcasts into other languages ​​| news

—“We have had the experience that such adaptations are very successful and have already produced many,” said the international chief strategist for content and advertising at Spotify, Dawn Ostroff, the German Press Agency in Berlin. “We adapted German podcasts into English, translated some English or Spanish podcasts into many other languages. We noticed two things: Good storytelling is still good storytelling, no matter what language. But you have to stay in the context of cultural relevance. The cultural references and the nuances are important and must be preserved.”

“One of our most successful self-adapted productions was ‘Serial Killer,’ a podcast about serial killers,” said Ostroff. “The episodes fascinate all over the world, because true crime is the most important podcast genre, people are passionate about it. We adapted another podcast called “Cults” from English into German. Another one is about the daily horoscope, that too Format found many fans. On the other hand, we took the idea of ​​”Talk-O-Mat” from German to English.” In the “Talk-O-Mat” podcast format, two celebrities meet in the studio for a kind of blind date. A robot voice gives them the topics of conversation.

Spotify, on the other hand, adapted the “Caso 63” format from Spanish, according to Ostroff: “A science fiction thriller that became number one in the Spanish-speaking market. We took it to India, where it also became number one, so we’re now translating it into English and other languages.”

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BERLIN (dpa-AFX)