The Department of Intellectual Property has postponed the GI Market 2021 event in February ’64 and has adjusted plans to help entrepreneurs sell online instead. Concern about the COVID-19 situation
Miss Nusara Kanjanakul Deputy Director-General of the Department of Intellectual Property revealed that the Department has postponed the GI Market 2021 event scheduled to be held in February 2021 to promote the distribution channel for geographic indications (GI) for entrepreneurs. before Due to the situation of the COVID-19 epidemic Still a concern And will consider re-arranging when the COVID-19 situation improves.
And at the moment, it will promote the marketing of GI products through online channels instead. It will undertake a project to prepare producers and GI entrepreneurs to enter the online market. Will provide trainers to train knowledge on online marketing Adjusting product image for sales promotion It will help from the enhancement of online trading knowledge. Help to take pictures of products or videos to introduce entrepreneurs and promote the products, etc.
The Department will also help promote the distribution of GI products via the department’s social media by bringing photos and product information from the workshop to be published in the said channel. Ready to create marketing promotion and public relations campaigns through influencers. To support GI operators to go online effectively. By entrepreneurs of GI products interested in participating in the project You can follow recruitment news at the Department of Intellectual Property website. Or Facebook fan page GI Thailand
In addition to marketing promotion activities, the department continues to promote GI product registration. By changing the operating model from entering the area Let’s use the means of communicating with local authorities such as online meetings and coordination through Group Line so that various missions can proceed smoothly.
Most recently, on 15 Jan 2021, the Department has announced an advertisement for the registration of GI of Phichit white rice product. And cherries Higashine (Yamagata Prefecture Japan), which if there is no objection within 90 days, both products will be officially registered during April 2021.
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