Porsche earns just under 10,000 euros on every car that rolls off the union. This makes the German sports car manufacturer the most profitable car brand at the moment, according to Ferdinand Dudenhöffer of the Center of Automotive Research at the University of Duisburg-Essen (Germany).
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“The first six months did not go smoothly for all car brands,” says Professor Dudenhöffer. “Quite a few brands, and not the least, actually sold at a loss in the first six months. Corona has clearly exposed their weaknesses. ” Other car brands are weathering the crisis well. With a notable mention to Tesla. With a profit per car of 2,890 euros, it is well ahead of the other premium manufacturers, not to mention the German holy trinity Audi-BMW-Mercedes by name. “While almost everyone was downsizing their production capacity, Tesla actually realized tremendous growth,” added Dudenhöffer.
Two caveats for understanding: the German professor keeps track of his annual gimmick only the operational performance of the car brands is taken into account, so not all activities of the parent group (including financing, motorcycles, freight traffic). And he is, to be clear, about the profit (margins) of the car brands, not about what the car dealer or garage around the corner earns on every car sold. Because that is a completely different story.
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