07 September 2020 17:06
This is what emerges from a research on 2,500 consumers. Less clear instructions in restaurants and bars. Following supermarkets and clothing stores
More attention to the rules In Italy, 86% of consumers said they feel safer in businesses that clearly indicate the rules for respecting social distancing. Furthermore, the results of the analysis show that brands with inadequate signage on the anti Covid-19 safety regulations risk image damage. These rules are now more than ever in the spotlight, with the vast majority of consumers, 85%, claiming to be more sensitive to this aspect than before the pandemic.
In the first place bars and restaurants According to 36% of the interviewees, in Italy the shops with less clear instructions are restaurants and bars, followed by supermarkets and food shops, for 35%. Finally, there are the clothing stores (29%). “Stores that do not prioritize Covid-19 signage will continue to experience customer distancing,” commented Marc Artigas, Roland DG Italia’s commercial director.
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