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Payback shock at dm – change in the drugstore market upset customers

A new change at dm now causes frustration among Payback users.

© Uli Beck / dpa; Collage: RUHR24

Annoyance at dm. The drugstore has always advertised with its generous payback points. That has now changed and customers are angry.

  • Bad news for users of the Payback points system.
  • The drugstore dm has now changed its rules.
  • However, to the disadvantage of all customers.

Dortmund – shock for fans of Payback! With the turn of the year, the drugstore has dm the rules of the game changed – but not for the benefit of the many customers.

Payback shock for dm customers: just one point for every second euro

It was only in September 2019 that dm made thousands of products more expensive, now the drugstore is coming with its next change: whoever purchases in a branch or online at the various branches now receives only half of the points. So far, one received for every euro dm one Payback-Point. That has now changed, however, like that WAZ reported.

As of now, the customer receives from dm only one point for every second euro – a huge loss of 50 percent. Even though dm Some customers have already noticed the change and have not made the change public – and are now opening it Facebook air their anger.

Dm and Payback customers log in to the drugstore on Facebook

  • Tanja Fischer writes: “Too bad that DM the points halved. There are at DM no offers and only half now Payback points, I praise my competitor. “
  • Apollonas Bepvep Linkenbach writes: “It is a pity that with the turn of the year, the points for PAYBACK just now dm have been “halved”. You only get 1 point for every € 2 spent … until December 31, 2019 it was 1 point for every € 1 spent. Then purchasing from the “competitor (s)” is now even more worthwhile. “
  • Anna Lena writes: “Now there is only half a point for every euro payback?! But advertise nicely with 20x points. I’m really disappointed and horrified by such behavior! “

The Drug store is known for his sometimes absurd changes, such as his new laundry service. In this case too Drug store made up something to reassure the angry customers.

Compensation for lost points: dm offers special discount coupons

So there will be special coupons with juicy discounts in the future. According to the report of the WAZ For example, give coupons for ten points regularly. Otherwise coupons were only common with five points. However, that’s not all the drugstore has to offer.

In the future, it will also include coupons with up to twenty times the points Payback give. Also brought dm in November 2019 it will only launch its own discount app, where there are various discounts in the form of coupons.

Payback has over 31 million users in Germany

That dm the rules for Payback has changed, however, is not a bad sign. Not only is that common in other supermarkets and stores, dm only extended the contract with in October 2019 Payback for another six years. You have been at dm collect the coveted points.

Video: Payback – the bargain test

These can then be exchanged for a voucher in each branch. The points can also be exchanged for rewards on the website, for example household items and luggage. Loud Payback, use a total of 31 million people in Germany the company’s points system.

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