“Paris Ranked 3rd in Global City Brand Survey with a Score of 79.7 out of 100”

Brought to you by brand valuation consultancy Brand Finance, This global survey was conducted in April 2023 among 15,000 members of the public in twenty countries on five continents. Perceptions of the top 100 global city brands were assessed using specific criteria such as familiarity, general reputation and personal considerations of each city as a place to live, work locally, work remotely, studies, retirement, visit or investment.

In this world ranking, Paris is in 3rd place, preceded by London and New York. Its charm reaches a score of 79.7 out of 100. It is also ranked as the 2nd most famous brand in the world. Completing its high notoriety score, the “city of love” ranks 3rd among cities to visit, Eiffel Tower, Louvre Museum, Moulin Rouge…

The French capital scores better than any other city in the Culture and Heritage category. It thus ranks 1st worldwide for its architecture, its museums and galleries, its theaters and concert halls.

For her open-mindedness, her warm welcome, her fun side, as well as her identity and strong character, she is ranked 2nd. For its friendliness, unsurprisingly, Paris is relegated by the 15,000 respondents to 25th place.