Another AI Development: OpenAI’s New Tool Raises Concerns
OpenAI, the innovative company responsible for ChatGPT, has introduced a groundbreaking tool called Sora that utilizes generative artificial intelligence (AI). Sora has the unparalleled ability to transform written prompts into original videos, a capability that has set the AI community on edge and left experts wary of its broad-ranging implications for various industries.
In an interview with CBS MoneyWatch, Oren Etzioni, the founder of TruMedia.org, expressed his worries about the rapid evolution of generative AI tools and the resulting impact on our democracy. He emphasized the critical need to combat manipulated media, including the issue of deepfake videos, especially given the upcoming 2024 presidential election.
Perspectives from AI Experts
Oren Etzioni, the founder of TruMedia.org, commented on the concerning developments, stating, “Generative AI tools are evolving so rapidly, and we have social networks—which leads to an Achilles heel in our democracy—and it couldn’t have happened at a worse time.”
A teaser video shared by Sora maker, OpenAI, showcases the tool’s capabilities, impressing AI enthusiasts. Sora’s text-to-video model generates highly sophisticated clips, lasting 60 seconds, that feature intricate scenes, complex camera movements, and multiple characters displaying vivid emotions.
Despite the immense potential of Sora, OpenAI has currently limited its use to “red teamers” and select visual artists, designers, and filmmakers. OpenAI aims to gather valuable feedback and insights before releasing it to a wider audience. The company also emphasizes the importance of safety evaluations to prevent the creation and spread of misinformation or harmful content.
Deployment and Future Concerns
Regarding the upcoming release, Oren Etzioni expressed confidence that Sora or a similar technology from OpenAI’s competitors will become widely accessible in the coming months. This progress poses a serious threat to the unsuspecting public, extending beyond the realm of celebrities who have typically been the primary targets of deepfake scams. Analysts warn that the ease of creating high-quality video deepfakes may facilitate offensive activities, making it essential for organizations, including banks, to develop AI-powered tools that protect individuals from emerging threats.
Challenges for Content Creators
Oren Etzioni has drawn attention to the potential consequences of such advancements for the content creation industry, including filmmaking and media. Reece Hayden, a senior analyst at ABI Research, suggests that professions such as marketing and creative sectors might witness significant cost savings by employing multimodal models to produce AI-generated content instead of hiring human actors.
This AI development also paves the way for non-artists to create visual content effortlessly. Sora could be a catalyst for the rise of choose-your-own-adventure-style media, enabling ordinary users, and even well-established platforms such as Netflix, to engage in content development with the help of AI-generated prompts.
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