Then follow personal choices, price increases (10%), waiting for the winter sales or discount campaigns.
The most purchased gifts Among the gifts, Confcommercio indicates, “food and wine, books and toys confirm the types of evergreen products, that is, those that are never lacking under the Christmas tree. But for a couple of years there have been some new entries – that is, types of products driven by the new situation also influenced by Covid – such as gift cards, streaming subscriptions and products for animals “.
For 4 out of 10, gifts are a necessary expense “Online shoppers mainly choose streaming subscriptions (85.3%), gift cards (79.9%), books and ebooks (56%) and clothing (49.1%). Four out of ten respondents consider gifts from Christmas is a necessary expense that is pleasant to face. On the other hand, 38.5% consider them an expense that they would gladly do without and 20% an expense that they are obliged to face “.
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