Northern provinces break with Berenschot

The reason for this is the business relationship between the advertising agency Initio, the major initiator of the Top Dutch campaign, and the Berenschot research agency.

Investigation

Research by the broadcasters RTV Noord, RTV Drenthe and Omrop Fryslân has revealed that director and owner Gerard de Boer of Initio carries out work for Berenschot. That information was submitted to provincial States members of the three provinces for publication.

This prompted the colleges of the Provincial Executive to decide before this publication to pull the plug out of the cooperation with Berenschot.

Statement

In a short statement, the provinces explain the joint decision to break with Berenschot. ‘We note that the implementation of the research by Berenschot entails questions and gives a certain image of independence. This with the possible consequence that reservations or questions can be raised about the results of the investigation. We think that is undesirable. “

Criticism

There is much criticism of the joint promotion campaign of the three provinces. It would yield too little. The provinces have also questioned the performance of Initio, which has an important role in implementation. In an earlier letter, the agency indicated that it needed to perform better.

In recent days, the broadcasters have already asked the groups in the provincial states of the three provinces what they think about the ties between Initio and Berenschot. The responses range from extremely critical and disapproving to mild.

Another desk

The provinces are now looking for another research agency. As a result, the results of such an investigation will take a long time.

The results of the complete investigation by the broadcasters into the links between Initio and Berenschot will be published by the broadcasters on Wednesday.

Also read:

– Provinces start research into Top Dutch campaign
– What has TopDutch delivered to us?
– Parties want research into the TopDutch campaign

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