We could have thought of an April Fool’s joke before its time, but We are Malherbedid it well. Nicolas Seube, SMC coach, appeared for 15 seconds before the eyes of New Yorkers and tourists, this Wednesday, March 27, 2024, around 5:30 p.m., local time.
“It’s a nod to “Nico, this hero”, which we already use on our networks“, explains Alban from WAM, traveling in the United States. “We asked the club for permission to use images of Nicolas and broadcast them on the screen.” The club’s communication confirmed this request.
A lightning passage
Total blow of the operation: 40 dollars to display 15 seconds of the Caen coach on this screen in the center of New York. “I submitted the idea to the team, I had seen it with other clubsSyrian Albanian. We wanted to do something fun!“
The legend of the SMC has therefore crossed the Atlantic. Red and blue pixels which must surely have impressed New Yorkers. And then, beyond the coach, France Bleu Normandie was also exported, finally the image of its microphone at a press conference.
2024-03-28 12:20:14
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