Facebook is going to support non-fungible tokens (NFTs) with a “digital collectibles” tab on the creators’ timeline to display their work. Meta technical program manager Navdeep Singh showed screenshots of NFT and a creator’s page Thursday on Twitter.
A spokesperson for Meta, Facebook’s parent company, said declared at TechCrunch on the same day that the rollout of NFTs on Facebook would be phased, starting with some creators in the United States. Eventually, NFT creators will be able to cross-post between Facebook and Instagram, another Meta property. Instagram is also testing NFTs on its Spark AR augmented reality platform.
We’re launching NFTs on Facebook! Excited to share what I’ve been working on with the world. pic.twitter.com/TaV66zRanV
– Navdeep Singh (navdeep_ua) June 29, 2022
We’re launching NFTs on Facebook! I can’t wait to share what I’ve been working on with the world. pic.twitter.com/TaV66zRanV
– Navdeep Singh (@navdeep_ua) 29 juin 2022
Instagram extended its NFT trial from the United States to international users last week. The app allows display of NFTs designed on Ethereum and Polygon, with more NFTs from Solana and Flow also planned.
Meta a announced in May that it was starting tests of NFT on Instagram, and which Facebook would soon follow, according to CEO Mark Zuckerberg. Other Meta-owned apps, such as WhatsApp and Facebook Messenger, will eventually come with NFT display capabilities, he added.
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Facebook became Meta in October 2021. The company has been trying to expand into Web3, but not all of its efforts have been successful. Meta gave up on its attempt to launch the stablecoin Diem in February after significant opposition from regulators around the world. Nonetheless, Meta filed trademark applications for a Meta Pay payment platform in May and Zuckerberg has announcement on June 22 that Meta Pay would replace Facebook Pay.
Meta Pay will be available on Facebook, Instagram, WhatsApp and Facebook Messenger, Zuckerberg said. However, a company spokesperson told TechCrunch that Meta “has said it won’t be offering the ability to turn digital collection posts into ads at this time” on Facebook, so it looks like Meta isn’t. will not launch the sale of NFT there.
The NFT sale is set to launch on the company’s Meta Quest app store, which provides apps and games for Meta’s metaverse.
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