This first “Ikea Décoration” in the world will open in spring 2021, rue de Rivoli, in the heart of the French capital.
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2900 square meters with exclusively decorative items, tableware, linens. This is the new challenge launched by the Swedish brand Ikea for the spring of 2021. The first “Ikea Décoration” in the world will thus offer 2,000 references in this place located rue de Rivoli, in the heart of Paris, reveals the Echos.
“Offering a wider choice of accessories and decorative items” Walter Kadnar, Managing Director for Ikea France, says: “Paris has great potential for developing new ways to meet the expectations of our customers. We learned a lot about the needs and wants of Parisians. Our affordable offer of democratic design, also offering solutions for a more sustainable lifestyle at home, meets their aspirations. With this new store on rue de Rivoli, we want to go even further, by offering them, among other things, the widest possible choice of accessories and decorative items, so that they always feel better at home. “
This store will complement the offer already offered by the one located on Place de la Madeleine on May 6, 2019. Ikea Madeleine, which covers 5,400 square meters, will focus on furniture and services to aid in the design of kitchens or dressing rooms, while the “Ikea Décoration” on rue de Rivoli will offer everyday and decorative objects such as cushions, throws, candle jars, curtains, rugs, kitchen and bathroom accessories, plants…
To invest in this place located opposite the Samaritaine, the Swedish giant has invested 130 million euros, including 5 million for works. “These amounts were not taken from the envelope of 400 million that we will devote to the development and modernization of our network”, specifies to Echos Walter Kadnar.
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