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“New Study Finds Unsustainable Consumption of the Rich Contributes to Urban Water Crises”

As rampant urbanization continues to encroach upon natural resources, water scarcity has become an increasingly pressing issue in urban areas all around the world. While climate change and other environmental factors are often cited as primary culprits, a new study is pointing the finger at another source of water depletion: the extravagances of the world’s wealthy. From private swimming pools to sprawling lawns, the lifestyles of the rich and privileged are driving urban water crises, according to the findings. In this article, we’ll explore the key takeaways from the study, the impact of these lavish lifestyles on communities in developing countries, and what can be done to address this growing problem.


A new study published in Nature Sustainability proposes a fresh approach to preserving water resources, with its findings indicating that the unsustainable consumption habits of the rich are a primary cause of urban water crises. The peer-reviewed research, which focuses on Cape Town, South Africa, where severe drought has recently occurred, shows that social inequality is a significant problem for poorer people to gain access to water for their daily needs. Co-author of the study, Hannah Cloke, a hydrologist at the University of Reading in the UK, notes that climate change and population growth have driven up the value of water in urban areas; however, social inequality is the most considerable barrier to water access for those in need.

The study modelled water consumption in Cape Town’s urban population and split it into five social groups. The findings showed that although ‘elite’ and ‘upper-middle-income’ groups accounted for only 1.4% and 12.3% of the population, respectively, they consumed over 50% of the city’s water. Conversely, only 27.3% of the water supplied was consumed by the informal and lower-income households that made up 61.5% of the city’s population. The report’s abstract argues that such an imbalance has grave consequences, saying, ‘privileged consumption is unsustainable because, in the short-term, it disproportionally uses the water available for the entire urban population.’

The study proposes a new approach to preserving water resources that centres on altering privileged lifestyles, limiting water use for amenities, and redistributing income and resources more equitably. The research comes during a time when issues surrounding access to water continue to take centre stage. According to the United Nations, 2 billion people did not have access to safely managed drinking water services in 2020. Moreover, over the last few decades, more than 80 major cities worldwide have endured water shortages.

Cloke argued that as the gap between the rich and the poor grows in various parts of the world, the water crisis could become much worse. She explained, “This shows the close links between social, economic, and environmental inequality. Ultimately, everyone will suffer the consequences unless we develop fairer ways to share water in cities.”

The study’s authors hope the findings will prompt policymakers and government officials worldwide to re-evaluate existing policies on water access and consumption with a view to promoting equitable distribution.

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