We are on April 27th. Arthur, 15, is in the family garden riveted to his iPhone. Adept at video games, Snapchat or Instagram, nothing intriguing so far. At 2:45 p.m., he jumps out of the chair he’s been stuck in for some time and launches into a dance of joy. And for good reason. It has just been drawn on the SNS site – for SneakersnStuff. But what has he gained? A latest generation smartphone? An apple branded product? None of that, in fact. He just won the right to buy a pair of sneakers! These pairs of sneakers that we wear every day and surf on vintage models, put back into production for the occasion. Original models but not only since everyone is entitled to revisited versions or even produced in collaboration with an artist, a sportsman or a luxury brand. Stan Smiths or Adidas Superstar, Nike Air Jordan… Models, for the most part, in limited series, almost impossible to find in stores but sold at the usual price. In short, the market is ultimately limitless.
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Don’t be greedy
But then why jump for joy? Purchased 239 €, his pair of Adidas Yeezy Boost 700, size 42 – the most requested -, already quoted 650 € on the reference site StockX. Because, in addition to the model, said dimensions also depend on the size. We still have to find a taker!
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This is when sites like Vinted or Leboncoin come into play. Except that vigilance must remain in place. For buyers, on the one hand, the sites being invaded by counterfeits and false advertisements, and for sellers, on the other hand, who must secure the transaction. For this, hand delivery is often preferred.
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The Michael Jordan effect
“This is the first time that I have been drawn! It’s cool ! »Rejoices the teenager who feels growing wings by signing up for future sales, including the highly anticipated Jordan 6 x Travis Scott, the American rapper.
Even before its release on the market, demand is already very strong for this collaboration, the pair already flirting with € 1,000 on resale. It must also be said that in this month of April, an event boosts the brand’s models with comma. Namely the documentary series on the great Michael Jordan, broadcast on Netflix, breaking audience records. Suddenly, models stamped with the name of the star of the NBA take center stage. Matteo, 17, managed to be selected for one of these pairs. By making a profit of a few tens of euros on the resale, he is happy. “You have to know not to be too greedy, otherwise, we do not sell them and afterwards their value drops! “
Indeed, be careful not to have eyes bigger than your stomach. Once the account is created on SNS – and the bank details have been entered – all you have to do is register with a single click. And if one is drawn, the debit is done immediately, just like the sending of the precious sneakers for sale, without the possibility of retracting. Enough to make some parents go crazy seeing their home turn into a mess of sneakers!
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Four-figure prices!
On August 11, a pair of Nike Air Jordan from the Lupine series was spotted on Leboncoin. Starting price? € 3,800! And for good reason, the pair of sneakers is signed by Omar Sy, certificate of authenticity in support. But before that, the Jordan 1 High OG SP Fragment x Travis Scott reached € 3,368 and one of the last trades on StockX, on August 28, was € 3,147. As for the Jordan 1 Retro High, in collaboration with Travis Scott, she saw one of his pairs leave, from individuals to individuals, € 1,632 this Saturday. And for the Jordan 1 Retro High “Dior”, the odds rose to over € 11,000. Each pair sells for a minimum of over € 5,000 and on July 27, a sale was concluded at € 10,035!
Finally, in March, all the aficionados were running behind the Air Jordan Off White, also overpriced! At a more “reasonable” level, the few days following their release, the Nike LeBron South Beach 2021 were close to € 700 before dropping down to an average price of around € 260. The price of reason?
YV
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