Now Dolce & Gabbana is taking revenge on the Shitstorm initiators
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Stand: 06.03.2021
– – –Dolce & Gabbana ran an advertising campaign around the ears in 2018 (symbol image)
Quelle: Getty Images/Scott Heins
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Two bloggers launched a shit storm and boycott against the company in 2018 with criticism of statements by the designer from Dolce & Gabbana. The fashion brand strikes back with a lawsuit – and claims damages in the millions.
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Dhe fashion brand Dolce & Gabbana has filed a lawsuit demanding more than 500 million euros in damages from two American bloggers. These had published anti-Asian comments that had been attributed to the designer Stefano Gabbana and had led to a boycott by Asian consumers.
The lawsuit was filed in a Milan civil court in 2019, but was only known this week when the creators of the blog “Diet Prada“, Tony Liu and Lindsay Schuyler, reported on their Instagram account.
In November 2018, Dolce & Gabbana was boycotted by many consumers in Asia after outrage over videos that advertised a fashion show in Shanghai and were perceived as culturally insensitive. In it, a Chinese woman ate Italian desserts with chopsticks. The fashion show was eventually canceled.
Insulting comments were also made in a non-public Instagram chat, calling China a “shitty country”. Gabbana and fellow designer Domenico Dolce initially said that Gabbana’s Instagram account had been hacked. They later posted a video to apologize to the Chinese people. “The social media court brought a million dollar fashion company to its knees,” WELT wrote at the time.
Compensation for necessary image campaign
“This whole trial is an attempt to silence Diet Prada and personally silence Tony and Lindsay,” said Susan Scafidi, director of the Fashion Law Institute at Fordham Law School, which coordinates the bloggers’ defense. Dolce & Gabbana lawyers declined to comment to the AP news agency.
