TikTok will surpass Facebook in less than two years as the most popular space where young people go to be inspired by trips, activities and experiencesAccording to a new study from Arrival and Phocuswright. However Instagram is still the most influential platform for those looking for what to do while traveling
The report “The traveler of experiences 2023” confirms that Facebook loses influence among those under 35 years of age. But it is not only the younger generation that is setting this trend, but more than one in five young people between the ages of 35 and 54 it also turns to the popular video platform to find things to do on vacation.
And it is that, as Douglas Quinby, co-founder and CEO of Arival, has assured, “social networks are already a consolidated source of information and inspiration for travel planningbut the rapid rise of short form vertical video and of the platforms that are popularizing it, it is about to change the conventional path of the traveler towards the purchase”.
From TikTok they define themselves more as an entertainment platform than as a social network.
Millennials and Generation Z, as it has influenced, “every time turn more to TikTok and Instagram to explore experiences and see what is possible to do on your travels, instead of reading lengthy reviews and product descriptions. These changes in the way younger travelers discover and decide are profound, and the travel industry – and especially the creators and sellers of tours, attractions and experiences– you should integrate this into your marketing and content strategy”.
Social networks are still always present in people’s trips: only 17% of those under 55 years of age have stated that they I would participate in a vacation experience without posting anything about.
Latest social media news, at:
– TikTok: keys to the success of tourism companies
– The tourist brands preferred by the users of five social networks
– The best valued tourist brands on social networks
– Metaverse: how it will condition our future
– Neither likes nor viral videos: the authentic content is the one that breaks in RRSS
– What are the most popular destinations on TikTok?
The study has surveyed more than 4,000 adults in the United States, United Kingdom, France and Germany in the third quarter of 2022. The survey, to 1,000 people in the country, was carried out online.
